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osCommerce is an open-source e-commerce solution written in PHP and MySQL that can be set up on various platforms. More than 10,000 businesses and sole traders all around the world have benefited from its features and flexibility. There are many modules for osCommerce that further extend its functionality, making it suitable for almost every business's requirements. All approaches and techniques described in this book are proven to have worked well for successful osCommerce based online businesses, among the over 650 all around the globe, with which the author has been actively involved as developer, project manager or online business consultant.

This book is for anyone administering an osCommerce site, including webmasters, content managers, store owners, and marketing managers, who do not need to understand PHP or MySQL to benefit from this book. The tips and techniques described in this book can be applied to any small, medium sized e-commerce site.

• Calculate and monitor profits
• Monitor and track efficiency of advertising campaigns
• Optimize your osCommerce online store for search engines
• Internal and External Search Engine Optimization (SEO):
  • Getting popular on search engines
  • Web page optimization
  • Structure and dynamic content
  • Keyword selection
  • Back-linking strategies
• Make your SEO campaigns pay off
• Superb ideas for appealing store design
• Reach profitable new markets by fine-tuning your product catalog
• Best practices for product listing and product information pages
• Build and maintain customer confidence
• Run a properly planned promotion campaign
• Use and extend the reporting facility of osCommerce
• Practical insights on creating custom reports
• Improve your process and efficiency while maintaining business profitability
• Convert customers into repeat customers

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